There’s nothing worse than great content marketing that goes to waste because it is not aligned with a company’s marketing strategy.

Our b2b marketing strategy solution avoids that trap.  And there is no “analysis paralysis”: we typically do what needs to be done in one half-day team meeting.

We start by defining priority marketing goals, which often include things like:



The next question is: Who are we marketing to? And why?

And underneath that, many other questions, such as:


Once we know who are target audiences are, we put together a content marketing action plan that defines the messages, the format, the platforms and the schedule of how it all rolls out.