The Client

Provider of wireless network technology with new network testing/optimization solution. Superior performance at fraction of price of competition. Great opportunity to use data visualizations.

The Challenge

Classic B2B tech market. Takes more than great product to win. Buying process complex and long. Some big markets (e.g. U.S.) dominated by middlemen — engineering firms — with partnerships with clients’ competitors.   Easy to waste resources chasing opportunities.

Needed:  targeted go-to-market strategy maximizing limited resources; high impact tactical launch plan to drive revenue.  Just the kind of challenge we love!

The Answer

Narrowly focused country-based launch strategy, emphasis on finding and supporting the right local partners.  Up front screening of many potential country markets. Identified top 3 for tactical follow up.  Support partner recruitment, develop launch collateral and tools.

The Data Viz Connection

AGX helps clients turn public datasets and internal company data into strategic and actionable information that creates value.  This project was no exception. See a sample of what we produced in support of our client’s go-to-market strategy.

This is just an example of the kind of work AGX does. We can help your company solve its biggest, toughest, hugest revenue growth challenges. Contact us today.

Andrew Goldsmith
Andrew Goldsmith

A regular contributor to, Andrew Goldsmith is CEO of AGX Marketing LLC, a b2b strategic content marketing company located in Washington DC.

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