“AGX Marketing is responsive, results oriented and always brings new ideas to the table. I strongly recommend them to any B2B technology firm looking for project or ongoing help.” — Bob Norberg, CMO, InvoiceIQ
The Client: InvoiceIQ
Telecom invoice processing.
It may not be as sexy as AI, SDN, or cybersecurity, but the team at InvoiceIQ, based in the Washington DC area, has built a great business helping businesses turn telecom carrier invoice data into actionable business intelligence.
InvoiceIQ mainly serves businesses in the telecom expense management (TEM) sector. This is a fast-growing, multi-billion dollar service industry that helps businesses reduce their telecom expenses.
A typical TEM provider receives hundreds of telecom carrier invoices for each of their clients. These invoices come in multiple formats – digital file, pdf, EDI, online – and they change constantly. This creates a huge challenge for TEM providers, who are experts in finding cost savings, not processing telecom invoices.
InvoiceIQ saves these TEM firms time and money because all they focus on is telecom invoice data management. They have built hundreds of specialized software “invoice readers” that convert telecom carrier invoice in any format into a standard digital file that can be integrated with any TEM provider’s IT systems. Over 10 years, they have built a loyal following of customers who depend on their expertise and service.
Their marketing challenge for AGX was simple: tell InvoiceIQ’s story, promote its solution and build its brand via an updated website and multimedia content, and then implement an outbound digital marketing campaign using Agile CRM to drive inbound sales leads.
- Updated messaging and competitive positioning statements
- Relaunch of InvoiceIQ website
- Very cool explainer video, case studies, and infographics
- Multi-phase outbound email marketing campaign, using Agile CRM and Google Analytics for tracking
“The team at AGX Marketing did a great job helping grow InvoiceIQ’s business. They took the time to understand our goals and our strategy, and then helped us execute an integrated branding and lead generation campaign. This included a total refresh of our website, creation of a new explainer video. In addition, they helped us put together a successful outbound drip email marketing campaign that exceeded my expectations in terms of new leads and even closed sales.
AGX Marketing really understands B2B marketing strategy, the digital tools you need to execute it and how to create great marketing branding, PR, communications and multi-media content. Andrew’s team is responsive, results oriented and always brings new ideas to the table. I strongly recommend them to any B2B technology firm looking for project or ongoing help.”
–Bob Norberg, CMO, InvoiceIQ