In my last blog post on the Facebook vs. LinkedIn debate for B2B and B2G marketers, we looked at the hidden assumptions that cause marketers to overlook Facebook as a B2B and B2G advertising platform. Facebook is used by a whopping 68% of all US adults — compared to 25% for LinkedIn. But I wanted […]
November 14, 2017 Resources
LinkedIn vs Facebook: Which is Better for B2B Marketing? (Part 1 in a series)
“I’m a B2B / B2G company and thinking about advertising on social media. Other than LinkedIn, what are my options?” “I know about LinkedIn. Is it even worth looking at Facebook?” Hiding behind these questions are assumptions, biases and prejudices about these two giant social media platforms. Assumption #1: Facebook is the “social” social […]
September 4, 2017 Resources
8 Questions to Social Media Greatness – Take Our New B2B / B2G Social Media Marketing Survey Today
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August 8, 2017 Resources
Social Media Greatness in 15 Minutes – Hack #2
In Hack #1, I showed how a short LinkedIn post highlighting ONE – just one – key product benefit to create a RELEVANT + INTERESTING + CHUNKABLE + SHAREABLE = GREAT Social media marketing. Here is a great example of the ONE BENEFIT SOCIAL MEDIA POST from Fabrice Klein, co-founder of KateKlein — Now for Hack […]
July 31, 2017 Resources
Social Media Greatness in 15 Minutes – #1 in a Series
I work with b2b and b2g firms – manufacturers, IT companies, systems integrators, security firms. When it comes to social media marketing a couple things stand out: Everyone knows they should be using social media – LinkedIn, Twitter, Youtube, Facebook, etc. — to grow their business. BUT Practically no one wants to do it. Even […]
October 11, 2016 Resources
Attention fellow marketing geeks: the best content marketing guide I’ve read…
…comes from UK marketing firm Velocity Partners. It’s old (circa 2012) but I dearly wish I was/were smart enough to have written it myself. I always had a vague unease when people talked about “content marketing”. If content was everything and everything was content, it sounded like content marketing was just a new age-y term […]
October 11, 2016 Resources
Great Questions to Ask Your B2B Customers
Hey B2B marketers – want to really understand your customers? Not just as a buyer, but in their full glory as businesses? I asked colleagues, partners and customers what they wished their suppliers asked them – and they came back with great suggestions. Note these are all “big picture questions” – not “when are you […]
October 11, 2016 Resources
Public Data + Low Cost Data Visualization: A Gold Mine for Entrepreneurs, Marketing Pros and Businesses
In other words – everyone. I am not a data scientist. But I’m a big advocate of using publicly available datasets from sources such as AWS in conjunction with an organization’s own data and data visualization tools such as Tableau Public to help businesses create value through better insight into market opportunities. McKinsey & Co. […]
October 11, 2016 Resources
Giving Thanks: Five Great Data Visualization Resources Everyone Should Know
When I launched AGX Marketing I knew there were great people, organizations and companies doing interesting things in the information design space. What I did not know was how supportive people would be. There is a level of generosity, passion and intellectual curiosity for which I am really grateful. So to thank these folks / resources […]
May 13, 2016 Resources
Using public data to understand healthcare market trends
As part of a project to public data to understand healthcare market trends and support a client’s marketing strategy, AGX analyzed key trends in US outpatient medical procedures. Procedures included ultrasound, MRI, echocardiogram, biopsy. This data visualization uses recently available data from US Medicare. You can analyze the growth and spend on top outpatient services […]
March 29, 2016 Resources
good b2b tech websites don’t use technology…
I was struck by this when I was pitching a website revamp project to a company in the satellite business. Some of competitors had great, emotional websites that told compelling stories about their technology; some were really mediocre. Now, I know what many of you are thinking: Emotion? Stories? In a business to business website? […]