Note: This post first appeared in Forbes.com. Thank you to my Forbes.com editors as always for their help. “It’s a little bit like, is the Albanian army going to take over the world?” said Jeffrey L. Bewkes, the chief executive of Time Warner, in an interview last week. “I don’t think so.” — From “Time […]
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Hey B2B marketers – want to really understand your customers? Not just as a buyer, but in their full glory as businesses? I asked colleagues, partners and customers what they wished their suppliers asked them – and they came back with great suggestions. Note these are all “big picture questions” – not “when are you […]
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