August 8, 2017
Andrew Goldsmith

Social Media Greatness in 15 Minutes – Hack #2

In Hack #1, I showed how a short LinkedIn post highlighting ONE – just one – key product benefit to create a RELEVANT + INTERESTING + CHUNKABLE + SHAREABLE = GREAT Social media marketing. Here is a great example of the ONE BENEFIT SOCIAL MEDIA POST from Fabrice Klein, co-founder of KateKlein — Now for Hack […]

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July 31, 2017
Andrew Goldsmith

Social Media Greatness in 15 Minutes – #1 in a Series

I work with b2b and b2g firms – manufacturers, IT companies, systems integrators, security firms. When it comes to social media marketing a couple things stand out: Everyone knows they should be using social media – LinkedIn, Twitter, Youtube, Facebook, etc. — to grow their business. BUT Practically no one wants to do it. Even […]

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October 11, 2016
Andrew Goldsmith

Attention fellow marketing geeks: the best content marketing guide I’ve read…

…comes from UK marketing firm Velocity Partners. It’s old (circa 2012) but I dearly wish I was/were smart enough to have written it myself. I always had a vague unease when people talked about “content marketing”. If content was everything and everything was content, it sounded like content marketing was just a new age-y term […]

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October 11, 2016
Andrew Goldsmith

Great Questions to Ask Your B2B Customers

Hey B2B marketers – want to really understand your customers? Not just as a buyer, but in their full glory as businesses? I asked colleagues, partners and customers what they wished their suppliers asked them – and they came back with great suggestions.  Note these are all “big picture questions” – not “when are you […]

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October 11, 2016
Andrew Goldsmith

Giving Thanks: Five Great Data Visualization Resources Everyone Should Know

When I launched AGX Marketing I knew there were great people, organizations and companies doing interesting things in the information design space. What I did not know was how supportive people would be. There is a level of generosity, passion and intellectual curiosity for which I am really grateful. So to thank these folks / resources […]

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May 13, 2016
Andrew Goldsmith

Using public data to understand healthcare market trends

As part of a project to public data to understand healthcare market trends and support a client’s marketing strategy, AGX analyzed key trends in US outpatient medical procedures.  Procedures included ultrasound, MRI, echocardiogram, biopsy. This data visualization uses recently available data from US Medicare.  You can analyze the growth and spend on top outpatient services […]

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March 29, 2016
Andrew Goldsmith

good b2b tech websites don’t use technology…

I was struck by this when I was pitching a website revamp project to a company in the satellite business.  Some of competitors had great, emotional websites that told compelling stories about their technology; some were really mediocre. Now, I know what many of you are thinking: Emotion? Stories? In a business to business website? […]

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September 12, 2015
Andrew Goldsmith

A Map of Terrorism in China

A Map of Terrorism in China

I use “terrorism” advisedly because in the interactive map and data visualization that I have created, the data comes from Wikipedia…

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September 5, 2015
Andrew Goldsmith

Terrorism and GDP

Terrorism

See the relationship (non-relationship really) between a country’s Global Terrorism Index rating and its GDP. Bottom line is that…

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